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One-on-one Usability Studies: We bring actual or potential users into a testing environment to use the product (or a prototype), discover how they interact with the product, and determine what changes or enhancements can be made to improve this interaction. Details
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Contextual Assessments/ Ethnographic Studies / Field Observations: We observe actual or potential users in their own environment employing the product and interview them to determine how to enhance the product to improve the overall experience. Details
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Competitive Analysis: We evaluate two or more similar products to determine how they compare and to uncover opportunities for improvement. This service is particularly effective for evaluating websites. Details
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Heuristic Evaluations / Expert Reviews: We perform quick evaluations of a user interface design based on usability best practices. These evaluations identify design problems early so that they can be addressed as a part of an iterative design process. These evaluations contribute to the efficiency of the product development process by uncovering potential improvements requiring only a usability specialist without the expense of user testing. Details
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Cognitive Walkthroughs: We facilitate an evaluation in which a panel of experts with various development and product roles play the part of the user and "walk through" the interface to uncover opportunities for usability improvement. Details
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Market and Customer Research / Focus Groups / User Surveys: We employ a variety of methods to interview customers or prospects as they evaluate a product to help determine what modifications would improve their overall opinion and their interaction with the product. Details
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Participant Recruiting: We find the participants necessary for any given user evaluation and manage the scheduling process from start to finish. Details |
